Zynga Hires Matt Wolf as Vice President of Blockchain Gaming
Wolf to Spearhead the Integration of NFTs and Blockchain Technology into Zynga’s Diverse Gaming Ecosystem
“Emerging platforms and technologies are key parts of Zynga’s growth strategy - as evidenced by our recent game launches on Snap Games, Google Nest and Amazon Alexa,” said
“Zynga’s mission to connect the world through games makes NFTs and blockchain technology a natural next step in its evolution. Web3 token-based systems will allow us to innovate and deliver new forms of player value in our games, while also transforming how players interact with each other,” said Wolf. “By creating an integrated experience that enables players to become owners in their gaming journey, our goal is to expand Zynga’s audience reach and drive stronger engagement and retention. Above all, we are focused on maintaining a secure, inclusive and eco-friendly approach while harnessing this technology to enhance our player experience.”
Before joining Zynga, Wolf was the founder and CEO of D20, an emerging media agency that focused on gaming, esports, creator culture, blockchain and NFTs. During his time with D20, Wolf provided growth strategy, marketing insights, creative ideation and industry access. Prior to D20, Wolf was Vice President of Entertainment and Ventures at The Coca-Cola Company where he oversaw marketing strategy, business growth and venture investment innovation through the lens of gaming, music, film, fashion, social media platforms and creator culture. He is an advisor to several startups and venture capital firms, including leading NFT platforms Epics Digital Collectibles and Kolex.
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Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including
This release contains forward-looking statements relating to future business plans and initiatives, including the development of non-fungible token (NFT) and blockchain–based products, the integration of NFT and blockchain-based technologies within our products, customer adoption and the growth potential of blockchain and related technologies and services, our ambitions for cross-platform game play and ownership of blockchain-based digital goods, our ability to innovate with emerging platforms and technologies, and our ability to balance security, inclusivity and environmental considerations in these efforts. Forward-looking statements often include words such as “will,” “expect,” “plan,” “intend,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties and assumptions is or will be described in greater detail in our public filings with the