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Words With Friends Activates Breast Cancer Awareness Month With Social Campaign #WordsWithHope

Oct 1, 2019

 Hit Mobile Game Begins Month-Long Initiative Spotlighting the Power of Words and Community in the Battle Against Breast Cancer 

 SAN FRANCISCO--(BUSINESS WIRE)--Oct. 1, 2019-- Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment announced that its iconic game, Words With Friends, is kicking off a month-long initiative supporting Breast Cancer Awareness Month, #WordsWithHope. Each day in October on the company’s social channels, a word of hope and corresponding statement will be shared from inspiring people whose lives have been touched by breast cancer, shining a light on the importance of screening and early detection, and honoring the warriors that have faced this diagnosis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191001005310/en/

 
Olivia Newton John for #WordsWithHope from Zynga's Words With Friends (Photo: Business Wire)

Olivia Newton John for #WordsWithHope from Zynga's Words With Friends (Photo: Business Wire)

 
 

Joining Zynga and Words With Friends in this month-long campaign are well-known individuals across entertainment, business, sports and medicine:

                                                                                   
 

Talia Balsam

 
  

Pat Benatar

 
  

Sharon Byers

 
  

Katie Couric

 
 

Regina Dugan

 
  

EMM

 
  

Roxane Gay

 
  

Melissa Gilbert

 
 

Neil Giraldo

 
  

Judy Greer

 
  

Sally Hawkins

 
  

Alice Hoffman

 
 

Olivia Newton-John

 
  

Betsey Johnson

 
  

Billie Jean King

 
  

Purnima Kochikar

 
 

Sharon Lawrence

 
  

Julianna Margulies

 
  

Deepthi Menon

 
  

Carol Mills

 
 

Alanis Morissette

 
  

Phuong Phillips

 
  

Amy Poehler

 
  

Melissa Rivers

 
 

Janice Roberts

 
  

Kendra Scott

 
  

Ellen Siminoff

 
  

Jaclyn Smith

 
 

Taryn Southern

 
  

Mindy Sterling

 
  

Alison Sweeney

 
  

Chandra Wilson

 
 

Rita Wilson

 
  

Trisha Yearwood

 
  

 

 
  

 

 
 

“Statistics show that one in eight women in the U.S. will receive a breast cancer diagnosis in their lifetime,” said Deepthi Menon, Senior Vice President of Words With Friends at Zynga. ”And we’ve seen the power that community can have in bolstering strength, courage, and humor during times of illness. Over the years, our players have shared their stories of friendship and support that they’ve found in Words With Friends, and we’re proud to be joined by these incredible, esteemed women to spotlight this cause that touches so many.”

“Awareness and early detection are powerful tools for improving breast cancer outcomes -- but words are powerful too,” said Dr. Richard Wender, Chief Cancer Control Officer of the American Cancer Society. “During October’s Breast Cancer Awareness Month as well as year-round, keep words of support, compassion, caring and hope at the forefront, as we continue to battle this disease that affects so many of the people we love.”

For more information about Breast Cancer Awareness Month and other ways to get involved, visit www.cancer.org/wordswithhope.

The #WordsWithHope campaign begins today with iconic singer and actress Olivia Newton-John, and her word, “thriver.” To join in on the campaign, follow Zynga on Twitter, Facebook and Instagram, and follow Words With Friends on Instagram.

 Editor’s Notes: 

 
     
  • To download Breast Cancer Awareness Month assets for Zynga’s Words with Friends, please click here 
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 About Zynga 

 Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than one billion people have played Zynga’s franchises including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Words With Friends™ and Zynga Poker™. Zynga’s games are available in more than 150 countries and are playable across social platforms and mobile devices worldwide. Founded in 2007, the company is headquartered in San Francisco with locations in the U.S., Canada, U.K., Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or follow Zynga on Twitter and Facebook.

 Forward Looking Statements 

This press release contains forward-looking statements, relating to, among other things, a month-long initiative supporting Breast Cancer Awareness Month in Words With Friends’ and Zynga’s other social channels. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties, and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions are or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC’s web site at www.sec.gov.

Source: Zynga

Dana Whitney
dwhitney@zynga.com 

Or

Kjell Vistad | Gilberto Williams-Gamboa
ONE PR Studio (for Zynga in the US) / zynga@oneprstudio.com / (510) 893-3271

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