The Launch Collection Includes a Special Pink Ribbon Tile to Support
Susan G. Komen’s Fight to Save Lives from Breast Cancer, Along With
Donation of Up to $100K from Zynga
SAN FRANCISCO--(BUSINESS WIRE)--Sep. 27, 2018--
Today, Zynga Inc. (Nasdaq: ZNGA), a leading social game developer,
announced the launch of Tile Styles, the first ever customizable
game-board feature introduced to the forever franchise and #1 mobile
word game, Words With Friends 2. Tile Styles allows players to
personalize their game by swapping out the iconic yellow word tiles with
a collection of vibrant solid colors and captivating patterns. In honor
of National Breast Cancer Awareness month beginning October 1st, Words
With Friends 2 has partnered with Susan G. Komen to help launch the
new Tile Styles feature with an exclusive Pink Ribbon Tile.
This press release features multimedia. View the full release here:
Words With Friends 2 Partners with Susan G. Komen (Graphic: Business Wire)
“Words With Friends 2 is one of our most popular and beloved
franchises, and we are always looking for fun ways for players to create
socially shareable moments,” explains Bernard Kim, President of
Publishing, Zynga. “That’s why we’re proud to partner with Susan G.
Komen to honor a cause that many are personally passionate about as we
introduce the new Tile Styles gameplay experience and feature the
special Pink Ribbon Tile.”
Tile Styles adds new goals to the traditional Words With Friends 2 game
Customize your game experience by playing unique tile colors and
patterns on the game board.
Unlock dozens of Tile Styles by earning tile materials (i.e., paint
drops) through gameplay.
Unlock a favorite style faster by selecting the “favoriting” feature.
Explore the new inventory tab to view completed and in-progress Tile
Styles at any time (located on the profile page or in the bottom menu
bar during an active game).
The special Pink Ribbon Tiles will be available to players in October at
the start of National Breast Cancer Awareness month. Words With
Friends 2 will also host a #PlayPinkForTheCure in-game event from
October 1-21 challenging players to play 6 million Pink Ribbon Tiles.From
October 1, 2018 to October 1, 2019, Zynga has committed to donating to
Susan G. Komen a minimum of $75,000 and up to $100,000 if players reach
the goal of playing 6 million Pink Ribbon Tiles by October 21, 2018, truly
highlighting their belief in the #PowerofWords.
“We are excited about this partnership with Zynga and thankful for their
participation in our fight,” said Christina Alford, Senior Vice
President of Development, Susan G. Komen. “The Pink Ribbon Tile provides
a perfect opportunity for people to marry their passion for Words
With Friends with their compassion for their friends and loved ones
and their desire to make a difference.”
Tile Styles is available for all Words With Friends 2 players
today. You can download and play Words With Friends 2 for free on
the App Store for iPhone and iPad and on Google Play for Android devices.
About Zynga Inc.
Since its founding in 2007, Zynga's mission has been to connect the
world through games. To-date, more than 1 billion people have played
Zynga's games across Web and mobile, including FarmVille, Zynga
Poker, Words With Friends, Hit it Rich! Slots and CSR
Racing. Zynga's games are available on a number of global platforms
including Apple iOS, Google Android and Facebook. The company is
headquartered in San Francisco, Calif., and has additional offices in
the U.S., Canada, U.K., Ireland, India, Turkey and Finland. Learn more
about Zynga at https://www.zynga.com
or follow us on Twitter
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization,
funding more breast cancer research than any other nonprofit outside of
the federal government while providing real-time help to those facing
the disease. Komen has set a Bold Goal to reduce the current number of
breast cancer deaths by 50 percent in the U.S. by 2026. Since its
founding in 1982, Komen has funded more than $988 million in research
and provided more than $2.2 billion in funding to screening, education,
treatment and psychosocial support programs, serving millions of people
in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who
promised her sister, Susan G. Komen, that she would end the disease that
claimed Suzy’s life. That promise has become Komen’s promise to all
people facing breast cancer. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180927005250/en/
Carmen Pearson Argueta