Born This Way Foundation and Zynga Partner to Raise Awareness of World Mental Health Day in Words With Friends Takeover Event
The Word ‘STAY’ Will Be Featured As The Word Of The Day In Words With Friends to Further Open Up Much-Needed Conversation Around Mental Health And Available Resources Through
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201009005010/en/
In addition to bringing attention to World Mental Health Day through its Word of the Day takeover, players are able to connect with mental health resources, information, and in-game support provided by
“The current global health emergency has left many of our communities with unprecedented levels of uncertainty and stress,” said
"I'm grateful to Words with Friends for choosing such a powerful word, stay, to remind us all that we matter, we're needed here, and there are resources available to support our mental wellness,” said
Launching in 2009, Words With Friends has grown from popular mobile game to global pop culture sensation. Since these early days, the game has expanded to new platforms like Facebook Messenger, launched a hit sequel with Words With Friends 2, and brought innovative new ways to play to people around the world. The game’s success through this decade-long journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives.
For more information about World Mental Health Day and resources available, please visit: www.who.int/campaigns/world-mental-health-day, and find resources for support from
To join in on the campaign, follow Zynga on Twitter, Facebook, and Instagram, and follow Words With Friends on Twitter, Facebook, and Instagram. Click here to join Born This Way Foundation’s community, and follow the Foundation on Twitter, Instagram, YouTube and Facebook.
Supporting still and video assets can be viewed by visiting: http://bit.ly/WOTD_Stay
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than one billion people have played Zynga’s franchises including
Forward Look Statements
This press release contains forward-looking statements, including those statements relating to, among other things, a feature in Words With Friends. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions is or will be described in greater detail in our public filings with the