Ellen F. Siminoff


Ellen Siminoff is a long-tenured media and technology executive and board member. From 2007 to 2018, she was President and CEO of Shmoop University, an educational publishing company which has built millions of units of content, currently consumed by over 15 million users. The company communicates with a distinctive edgy voice, which has been roundly lauded by educators, students, and parents alike. Shmoop grew from a singular personal vision to now encompass a meaningful footprint on the education landscape, after winning myriad awards and plaudits by institutions and thought leaders in the industry. Shmoop’s products are licensed to high schools, libraries and districts, distributed through its website, www.shmoop.com.

Ellen served as President and CEO of Efficient Frontier, a pioneer in the field of dynamic Search Engine Marketing (SEM) management services. Ms. Siminoff joined near the company’s founding and built Efficient Frontier to manage over $1 billion in marketing spend. Efficient Frontier was sold to Adobe for $425 million. Prior to Efficient Frontier, Ms. Siminoff had six adventurous years as a founding executive at Yahoo!. During her tenure, she led Business Development (VP, Business Development and Planning), Corporate Development (SVP, Corporate Development) and ran the Small Business and Entertainment Business units. Earlier in her career, she ran the online classifieds service for The Los Angeles Times and founded EastNet, a distributor of bartered television programming into Eastern Europe and Russia.

Among other boards and advisory relationships, Ms. Siminoff served on the board of directors for SolarWinds, a leading provider of downloadable, enterprise-class network management software; she currently serves on the board of Zynga, the world’s leading provider of social games and on the board of Discovery Education, the global leader in standards-aligned digital curriculum resources and professional learning for K-12 classrooms. In 2005 she was one of eight industry professionals named "Masters of Information" by Forbes magazine. She is also currently a member of the Advisory Board of Stanford University’s Graduate School of Business. Other prior board experiences include US Auto Parts Network, Journal Communications, and Mozilla Corporation, the developers of Firefox browsers.

Ms. Siminoff graduated Stanford's Graduate School of Business with an M.B.A. and Princeton University with an A.B. in Economics. She is currently enrolled in the Harvard University online computer science program, where she plans to continue studying. She is a struggling golfer, an expert skier, a wife, and a mom of two who feels daily how quickly our lives go by.

Independent Director