Zynga and American Express Launch Zynga Serve Rewards Program
Industry Leading Partnership Will Link Everyday Spending to Online
Virtual Rewards for Millions of Zynga Players through Co-Branded Prepaid
Serve Card
NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--
American Express and Zynga, the world's leading provider of social games
services, today announced the launch of Zynga
Serve Rewards, a new program that is tied to the Serve digital
wallet and breaks new ground in the prepaid card market by offering rich
in-game incentives for everyday spending.
"We're excited to partner with American Express to invent new ways for
people to experience Zynga play in more parts of their day," said Mark
Pincus CEO and Founder of Zynga. "Together we can add surprise and
delight to every day shopping."
"We're thrilled to expand our relationship with Zynga and provide an
easy way for players to earn Zynga virtual game cash by learning about
Serve and signing up to receive the many benefits of our digital
wallet," said Dan Schulman, President of Enterprise Growth, American
Express. "As the commerce landscape continues to change, and online and
offline spending converges, Serve is focused on partnering with
companies like Zynga to create unique value for our customers in the
environments they love."
FarmVille allows players to cultivate their Farms by plowing,
planting and harvesting crops and trees. As part of the Zynga
Serve Rewards phased program, FarmVille players now have the
ability to plant an interactive Serve Money Tree in their Farms which
will give them the ability to level up in game and earn Zynga Farm Cash
for virtual awards redemption. Once players place the tree, they will be
prompted to take the following four steps to earn Farm Cash in
connection with the co-branded card through July 31, 2012.
1) Successfully register for the Zynga
Serve Rewards program to receive a Zynga Serve co-branded prepaid
card in the mail.
2) Add money to the Serve account through any funding source including a
bank account, debit card, credit card, or cash using a GreenDot MoneyPak.
3) After receiving the Zynga Serve Rewards card, activate the card
online or by calling the activations line.
4) Use the Zynga
Serve Rewards card everywhere American Express® Cards are accepted
in the U.S. for purchases and receive online, in-game rewards in real
time. At launch, only the first five purchases of $25 or more on the Zynga
Serve Rewards card will earn Farm Cash rewards. As the program
expands, all purchases will receive in-game rewards tracked through an
in-game dashboard.
Later this year, the Zynga
Serve Rewards program will include new kinds of loyalty incentives,
tying everyday spend to Zynga's Game Cash in ways that go beyond the
initial first five purchases of $25 or more. Similar Zynga
Serve Rewards programs will be introduced in additional games such
as CastleVille and CityVille over the course of the year, so players can
redeem rewards to purchase a variety of virtual goods from their
favorite games.
For more information on Zynga Serve Rewards visit: www.Serve.com/Zynga
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
foursquare.com/americanexpress,
linkedin.com/companies/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
About Zynga Inc.
Zynga Inc. (NASDAQ: ZNGA) is the world's leading provider of social game
services with more than 290 million monthly active users playing its
games, which include CityVille, Zynga Poker, Draw
Something, Hidden Chronicles, FarmVille, CastleVille, Words
With Friends, Empires & Allies, Scramble
With Friends, Café World, The Pioneer Trail, Indiana
Jones™ Adventure World and Mafia Wars. Zynga's
games are available on a number of global platforms, including Facebook, Zynga.com,
Google+, Tencent, Apple iOS and Google Android. Through Zynga.org,
Zynga players have raised more than $10 million for world social causes.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50285780&lang=en
American Express
Charlotte Fuller, 347-446-0240
Charlotte.Fuller@aexp.com
or
Zynga
Inc.
Stephanie Hess, 415-531-2389
shess@zynga.com
Source: American Express
News Provided by Acquire Media
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