CSR2 Transports the Newest Lamborghini Vehicles, the Huracán
Performante Spyder and Urus, Straight from the Geneva International
Motor Show Floor to Your Phone
SAN FRANCISCO--(BUSINESS WIRE)--Mar. 6, 2018--
Zynga (Nasdaq:ZNGA), a leading social game developer, today announced
the launch of the new Lamborghini Huracán Performante Spyder and
Lamborghini Urus models in CSR Racing 2 (CSR2), the most popular
Racing game on mobile. As the Huracán Performante Spyder and Urus make
their international auto show debuts at the 2018 Geneva International
Motor Show, CSR2 players will be able to interact with both
vehicles in-game, giving them unparalleled, behind-the-scenes access to
the world’s newest supercars.
This press release features multimedia. View the full release here:
CSR2 (Photo: Business Wire)
“We are proud to partner with Lamborghini to bring the performance and
cutting-edge design of the Huracán Performante Spyder and Urus to mobile
players around the world,” said Julian Widdows, Vice President of Games, CSR2.
“Working closely with the Lamborghini design team enabled us to capture
every detail of both vehicles in stunning realism, bringing them to life
for car lovers who are unable to see the unveiling in-person during the
Geneva Motor Show. We are excited to take the experience a step further
by giving our players the chance to take the Huracán Performante Spyder
and Urus off the mobile screen and into their real-world driveway
through a seamless integration with CSR2’s AR mode.”
Beginning today, CSR2 players will be able to experience the
Huracán Performante Spyder and Urus in both in-game racing and
real-world AR environments. Specifically:
- The Lamborghini Huracán Performante Spyder, which debuted for
the first time ever at the 2018 Geneva Auto Show, will feature a
special golden cup March 9 – 12 in-game. Players will be able to
collect one of 17 different configurations, including the Geneva
unveiled vehicle, and take part in a special event ladder to earn
rewards and upgrades.
- The Lamborghini Urus, having made its North American debut in
Detroit in January, will be the crew championship prize, with the top
10 crews getting to own the Geneva configuration of the vehicle.
Lamborghini Urus season players that participate in a crew and achieve
20 million respect points will be guaranteed another Geneva
configuration of the vehicle. The luxury SUV touts a cutting-edge,
distinct and streamlined design, boasting Italian craftsmanship
intersecting with state-of-the-art technology, making it an ultimate
garage must-have for CSR2 players.
“The commitment that CSR2 takes in providing a true-to-life drag
racing and vehicle ownership experience for their players aligns with
the values, pride and excellence that the Lamborghini brand embodies,”
said Mitja Borkert, Chief Designer, Lamborghini. “At Lamborghini, we are
dedicated to creating a lifestyle experience through luxury design and
outstanding performances, and it’s been a pleasure to work with CSR2
to digitally recreate both the Huracán Performante Spyder and Urus as
they appear on the floor of the Geneva International Motor Show.”
Since debuting in June 2016, CSR2 has pioneered innovation in the
mobile Racing category - delivering the most authentic vehicle and drag
racing experience to car lovers around the world. Working closely with
all manufacturers featured in-game, every vehicle in CSR2 has
been meticulously recreated, with precise attention paid to every aspect
of the customization experience, from paint colors and finishes to
interior leather colors and trims. CSR2’s AR Mode is a
next-generation car configurator experience that complements new in-game
car models, allowing players to scale their vehicle to showroom specs,
place and reposition their supercar in a real-world environment and
share across their social channels.
Attendees of the 2018 Geneva International Motor Show can experience the
Huracán Performante Spyder and Urus exclusively in CSR2’s AR mode
by visiting the Lamborghini booth on the show floor March 7 – 11 for a
About Zynga Inc.
Since its founding in 2007, Zynga's mission has been to connect the
world through games. To-date, more than 1 billion people have played
Zynga's games across Web and mobile, including FarmVille, Zynga
Poker, Words With Friends, Hit it Rich! Slots and CSR
Racing. Zynga's games are available on a number of global platforms
including Apple iOS, Google Android, Facebook and Zynga.com.
The company is headquartered in San Francisco, Calif., and has
additional offices in the U.S., Canada, U.K., Ireland, India, Turkey and
Finland. Learn more about Zynga at http://blog.zynga.com
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About Automobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata
Bolognese, in Northern Italy. In 2017, Automobili Lamborghini launched
its third model, the Lamborghini Urus, the first Super Sport Utility
Vehicle. This car creates a new niche in the luxury segment with
benchmarking power, performance and driving dynamics, unparalleled
design, luxury and daily usability. The V10 Huracán family made its
world debut at the Geneva Motor Show in 2014 with the Coupé version,
followed by the Spyder and the Rear-Wheel-Drive versions in 2015.
Successor to the iconic Gallardo, the Huracán’s innovative technology
and exceptional performance redefines the driving experience for luxury
super sports cars. The Huracán Performante was presented at the Geneva
Motor Show in 2017 and proves its driving capabilities holding several
lap records. The Aventador S Coupé and Roadster presented in 2017
represent a new benchmark in the world of V12 luxury super sports cars.
With 145 dealerships today throughout the world, in half a century
Automobili Lamborghini has created a continuous series of dream cars,
including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as
well as limited editions including the Reventón, Sesto Elemento, Veneno
and the Centenario.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180306005362/en/
Erin Smith Cheng, 650-224-2462